BloomHalo - Privacy Policy

EFFECTIVE DATE: May 27, 2025

1. Overview

BloomHalo (“we,” “us,” or “our”) respects your privacy and is committed to protecting it through compliance with this Privacy Notice (“Privacy Notice”). This Privacy Notice describes the types of information we may collect from you when you visit the website at (bloomhalo.com) or use the Services offered there (the “Platform”), including CRM tools, automation services, and “done-for-you” marketing solutions, or when you provide information through electronic messages to BloomHalo. It also describes our practices for collecting, using, maintaining, protecting, and disclosing that information.

Please read this Privacy Notice carefully to understand our policies and practices regarding your information. By accessing or using the Platform, you consent to this Privacy Notice. Where available (e.g., during online signup), you may also provide explicit consent by clicking “I Agree.” We may update this Privacy Notice at any time. We may notify you of material changes via email or a notice on the Platform, and we encourage you to check periodically for updates. Your continued use after changes constitutes acceptance.

This Privacy Notice is governed by the BloomHalo Terms of Service (“Terms of Service”) available on the Platform. The Services, including CRM tools, AI-powered automation, and done-for-you marketing, are part of the Platform and described in the Terms of Service.

2. Types of Information We Collect and How We Collect It

We collect two types of information:

Personal Information

(data that identifies you, such as name, email address, employer, job title, telephone number) and

Non-Personal Information

(data that does not identify you specifically, such as browsing behavior). Collectively, these are referred to as “Information.”

Information You Provide Directly

We collect Information you provide when you:

Subscribe to our Services or purchase products.Create an account or join our mailing list.Fill out forms on the Platform.Report a problem with the Platform (we may request additional Information to resolve issues).Make inquiries or correspond with us (including email addresses).Respond to surveys.Complete transactions through the Platform.

Information Automatically Collected

We may automatically collect:

Your location and geolocation data.Internet Protocol (IP) address and domain name.Browser type, operating system, and device information.Date and time of visits, web pages accessed, and referring website.Cookies and similar technologies (small text files stored on your device to enhance functionality). You can manage cookies via browser settings, but this may affect Platform usability.Data via Google Analytics Advertising Features (e.g., Demographics and Interest Reporting, Remarketing). Opt out at https://tools.google.com/dlpage/gaoptout.

Information from Third Parties

We may receive Information from third parties, such as analytics providers or payment processors, to enhance our Services or fulfill transactions.

Information from Done-for-You Services

For our done-for-you marketing services, we may process personal data of your customers (e.g., names, email addresses) on your behalf. We act as a

data processor

for this data under GDPR and CCPA, processing it only as instructed by you (the data controller).

3. How We Use Your Information

We use Information for:

Presenting the Platform and its content.Providing requested Services or products, including CRM tools and done-for-you marketing.Offering customer support.Fulfilling contracts, including billing and collection.Analyzing Platform and Service usage to improve offerings.Notifying you of changes to the Platform or Services.Managing your account.Communicating about products and Services, including marketing (with your consent).Personalizing Services and advertising.Diagnosing technical issues and maintaining security.Developing new products and Services.Compiling anonymized traffic reports to enhance user experience.

AI-Powered Features

Our Platform uses AI tools (e.g., chatbots, content generation, automated campaigns) that may process Personal Information to deliver personalized services. Inputs you provide (e.g., prompts) and outputs (e.g., generated content) may include Personal Information. We ensure such data is processed securely and only shared with third-party AI providers (e.g., OpenAI, ElevenLabs) as necessary, subject to their privacy policies.

Data Retention

We retain Personal Information only as long as necessary for the purposes outlined, such as fulfilling Services, complying with legal obligations, or resolving disputes. You may request deletion of your data (see Section 6). Anonymized data may be retained indefinitely for research or statistical purposes.

4. How We Protect Your Information

We implement appropriate technical and organizational measures to protect your Information from unauthorized access, alteration, or disclosure. However, no internet transmission or storage is completely secure. We are not responsible for circumvention of privacy settings or security measures on the Platform.

5. When We Share Your Information

We may disclose Non-Personal Information without restriction. Personal Information is shared only as follows:

With subsidiaries, affiliates, or third-party service providers (e.g., hosting, analytics, payment processing) bound by confidentiality agreements.With third-party AI providers (e.g., OpenAI) for AI-powered features, as disclosed in their privacy policies.To a buyer or successor in a merger, divestiture, or asset sale.To fulfill the purpose for which you provided it.With your consent.To comply with legal obligations (e.g., court orders, regulatory requests).To enforce our Terms of Service or protect the rights, property, or safety of BloomHalo or others.

We do not sell your Personal Information as defined under CCPA.

6. Updating and Correcting Information

You may access and edit your Personal Information via your account settings on the Platform. To request deletion, contact us at [email protected]. Some data (e.g., transaction logs) may not be deleted due to legal or backup requirements.

7. Third Parties Providing Services

We use third parties for hosting, analytics (e.g., Google Analytics), payment processing, and AI services (e.g., OpenAI, ElevenLabs). These providers access Information only as needed and are contractually obligated to maintain confidentiality.

8. Information from Children

We do not knowingly collect Information from children under 16, in compliance with COPPA. If we discover such data, we will delete it promptly. Contact us at [email protected] if you believe we have collected a child’s data.

9. Links to Other Websites

Our Platform may link to third-party websites or services whose privacy practices we do not control. This Privacy Notice does not apply to them.

10. Do Not Track

The Platform does not respond to Do Not Track (DNT) signals.

11. Residents of the EEA and UK

Controller

BloomHalo is the Controller of your Personal Information.

Legal Bases for Processing

We process Personal Information:

To perform contracts or provide Services.For legitimate interests (e.g., improving Services, marketing).To comply with legal obligations.With your consent.

Your Rights

You may:

Request access to or copies of your Personal Information.Correct inaccurate data.Request deletion of unnecessary data.Restrict or object to processing.Request data portability.Lodge a complaint with a data protection authority.

Contact us at [email protected] to exercise these rights. You may withdraw consent at any time.

International Data Transfers

We may transfer Personal Information outside the EEA/UK to provide Services, using safeguards like Standard Contractual Clauses to ensure compliance with GDPR.

12. California Privacy Rights

Under CCPA, California residents have the right to:

Know the categories of Personal Information collected (see Section 2), sources (e.g., you, third parties), purposes (see Section 3), and third parties with whom it’s shared (see Section 5).Access specific Personal Information.Request deletion (subject to exceptions).Opt out of data sales (BloomHalo does not sell data).Correct inaccurate data.Restrict processing of sensitive Personal Information.

We collect:

Identifiers: Name, email, IP address, account name, or, for A2P compliance or payment processing, Social Security Number (SSN) for sole traders or Employer Identification Number (EIN).Commercial Information: Transaction history, products considered.Internet Activity: Browsing behavior, interactions with the Platform.Geolocation Data: Physical location.

We do not knowingly collect other sensitive data (e.g., race, health information) unless required for specific Services.

To exercise these rights, contact [email protected]. We respond within 45 days, with possible extensions. We do not discriminate against you for exercising CCPA rights.

Under California’s Shine the Light law, you may request information about disclosures to third parties for direct marketing. Contact [email protected].

13. Your Choices

You may opt out of marketing communications by clicking “unsubscribe” in emails, updating account settings, or contacting [email protected]. Non-promotional emails (e.g., account updates) will continue. Report concerns to [email protected].

14. Contact Us

For questions about this Privacy Notice, contact us at [email protected].